Capital One’s 8×6 Envelopes Demand Attention (Alec Baldwin Does Too)
On Saturday morning my household received three, large (8×6), grey, intriguing envelopes. The envelopes didn’t just stand out from the clutter – they demanded immediate attention. Inside were offers...
View ArticleIt’s Raining Venture Offers
I recently wrote about how my household received three, extra-large (8×6), offers for Capital One’s Venture card in one day. To me this was a sign of renewed confidence from Capital One and an example...
View ArticleAll bets are off: The future of credit card direct mail in Canada
The TD acquisition of MBNA is a real game changer in the Canadian credit card industry. The deal, finalized in December, pairs a traditional Canadian bank that relies on an extensive branch network,...
View ArticleBecoming One of Facebook’s Chosen Few
Financial services companies face an uphill battle when it comes to marketing via Facebook. According to the latest Mintel Oxygen Report on Social Networking, consumers “like” an average of twelve...
View ArticleThe Mobile Wallet: Coming to a phone near you
In case you haven’t heard, Apple announced its upcoming mobile wallet service. It will be introduced through an app called Passbook with the release of its next iPhone. The app will allow users to...
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